Because “More Content” Isn’t the Answer
You’re not here to commission content. You’re here because something’s missing, and your content marketing isn’t getting the response you expected.
That’s the work I’m doing too. I’m using this site to test ideas and get clearer on what actually helps potential buyers say “yes,” especially in the healthcare B2B space, where attention is limited and trust is hard-won.
With 20 years of writing experience in complex B2B industries, much of it in healthcare, I’ve interviewed more than a hundred subject matter experts, distilled complex solutions into plain language, and created content that informs and connects. Now I’m focusing on what helps it convert—not through persuasion, but through clarity.
I don’t claim to have all the answers. But I do bring deep experience, a strategic mindset, and a willingness to ask better questions. If you’re open to rethinking how your message meets your market, we might be a good fit.
Let’s explore what might be getting in the way of your message, and what’s worth trying next.
“Irene easily understood what I needed and came back quickly with polished drafts that required very few, if any, revisions. Very easy to work with and wrote excellent copy for us.”
Debbie Prime, Senior Marketing Manager, CR Bard