Since 2003, I’ve been working with healthcare clients to communicate the value of their offering and capture the interest of their target market.

How I Work with Clients

After 20+ years in healthcare, I can help you home in on the message that will resonate with your audience and compellingly invite their attention.

1) Project-based

Fixed fee quoted upfront based on defined project parameters.

For example, a video script, weekly blog posts, or messaging for a single offering.

2) By the Hour

This is best suited for more unpredictable work.

For example, content for 20+ page website for a new, in-flux offering, or to jump in as needed when marketing wants content.

3) On Retainer

Usually a monthly payment repeated over multiple months. I hold X number of hours for you every month that can be used for pre-defined projects or a set number of hours.

MY PROCESS

Intro call You tell me what you’re trying to accomplish. I’ll offer my thoughts on best paths for getting there.

My proposal I’ll send a fee agreement that reflects our discussion. This document includes project goals and parameters, pricing, timing, deliverables, etc.

Your acceptance If you find the document acceptable, you sign and return it to me and pay 50% of my fee for us to get started. Or if you want to make changes, just let me know.

Kick off I’ll want to find out what benchmark metrics you have available so we can measure progress where appropriate. This may be site visitors, leads generated, click-through rates, etc. We’ll determine what improvement to target.

Research phase Depending on the project, I may begin by interviewing your team and/or doing research into your product, market and competitors.

I submit my plan After I’ve collected information, I’ll report back on my findings and how I see the content coming together based on what I’ve learned. This may take the form of an outline or overview.

Approval or revise the plan You’ll either approve my plan or we’ll negotiate another approach.

Draft phase I’ll draft content for your approval.

Revisions If needed, I’ll make up to two rounds of revisions

Follow up How’d we do? Depending on the project, we’ll evaluate results at 4, 6, 8+ weeks and take those learnings to the next round.

HAVE QUESTIONS?

Send me an email [irene@catchcustomers.misen.design] or book into my calendar, or if you want to just pick up the phone old school, I always enjoy a spontaneous call: 404-271-9480

READY FOR AN INTRO CALL?

Writing Samples

“Irene has a deep vocabulary plus a thorough grasp of our language. That means she has many approaches at her disposal to move our audiences to action. And move them she does.”
Paul Johnson, CMO, Displayit