Generating Demand for a New Product
You have a way to solve a crucial problem in healthcare—so you founded your company, secured funding, built out the technology, iterated and re-iterated your solution. Lots of blood, sweat and tears, right?But now the work has paid off. Your product is ready to go to market. There’s only one problem. So far, your sales efforts are not producing [...]
Growing a Health Tech Startup
You did it. After years of designing, testing, modifying, re-designing, re-testing, etc., you finally launched your health tech product into the world. You’ve dreamed for a long time about offering something to the industry that does so much for so many, and now it’s finally a reality. Unfortunately, while you know your product can make a real difference, physicians [...]
13 Questions to Ask During your Case Study Interviews
A phone interview is far preferable to an email exchange. People are usually more inclined to expand on key points and to offer up interesting details if they can do it via conversation, rather than in writing. If in-person is possible, that’s even better. Provide questions in advance so they can mull them over before your call.Questions for the [...]
How to Get Clients to Participate in Your Case Study
This is often the biggest stumbling block. Your clients are busy and/or apprehensive about sharing their story with your audience.