I work with tech companies in healthcare and financial services to write content marketing pieces that concisely and engagingly explain the value of their offering to a non-technical audience.

Writing has always come (relatively) easy to me. One of my earliest writing memories is the satisfaction I took from composing mandatory thank-you notes to my aunts.

My company used to be called Impact Copywriting and I launched that venture in 2003. I worked with clients in technology, healthcare, financial services, and the arts to write online and print marketing collateral.

In 2010 I changed my name to “Hooked” to better reflect my focus, which is to write content that captures interest for online marketing initiatives.

Before I was an independent writer, I worked with a boutique sports marketing firm, a reverse logistics dot-com and a management consulting firm. With all three I wrote and edited marketing materials, among other responsibilities.

I also spent my first few years out of college trying to make the world a better place with a non-profit alliance of social welfare and environmental groups—and a year after graduate school in Prague, teaching English to Czech business people.

See more details about my background here.

When I’m not serving my clients, you can find me cooking, enjoying a glass of wine, or trying to work off all those calories on a hike or in the gym.

Last, but not least, I’m a proud mom (12-year-old boy) and the contented wife of a man who regularly makes me laugh. We live in Decatur, Georgia, just a few miles outside Atlanta.